CPRM Designation

Certified Personal Risk Manager (CPRM) Designation Program

The Certified Personal Risk Manager Program is the insurance and risk management industries’ leading professional designation for agents, brokers, and insurance companies working with the specialized market segment of high-net-worth clients.

Earners of the CPRM designation are recognized for their customer service expertise and commitment to their niche clientele. CPRMs possess extensive knowledge about insurance technicalities, risk management, and account development methods specific to the high-net-worth customer base. CPRMs have mastered the unique liability and property exposures associated with lifestyles of affluent clients and have developed advanced approaches to manage these complex risks.

Class Schedule:

Find a CPRM class

Click FIND A CPRM CLASS for CPRM Schedule and Registrations for Instructor-led Online Courses.

THE CPRM INSTITUTES

Evaluating & Protecting the Lifestyle

Personal Risk Managers structure insurance and risk management programs to protect the unique lifestyle of their high net worth clients.

Thoroughly protecting the lifestyle of the affluent and high net worth client by insurance and risk management is the focus of this course. Learn to evaluate the often specialized coverage needs and gather the necessary information used by insurance companies to insure and risk manage these lifestyle exposures.

Topics Include:

  • Marine
  • Aviation
  • Kidnap & Ransom/Travel
  • Employment of Domestic Employees
  • Farm, Ranch and Equine
  • Business Exposures

Personal Client Risk Management

Gain valuable knowledge of the high net worth market and how to better serve your affluent and high net worth clients as their Personal Risk Manager. 

Learn the steps of the risk management process for affluent and high net worth clients and the importance of incorporating risk management when structuring their insurance programs.

Topics Covered – Introduction to the High Net Worth and Affluent Market

Learn how the source of clients’ wealth, complex planning needs, and loss exposures created by family and lifestyle issues increase clients’ exposures to loss. This course teaches you the skills Personal Risk Managers need and the benefits they provide to affluent and high net worth clients. You will also cement your understanding of the importance of confidentiality and communication, the benefits of Total Account Approach, and more.

  • The Risk Management Process
  • Risk Management – Application to Property and Liability
  • Risk Management – Application to Lifestyle
  • Risk Management – Application to CAT Exposures
  • Emergency Preparedness

Practical Application of Personal Risk Management

Learn how to develop and sustain a high net worth client division with effective relationship management.

This course will help you to understand the complexities of serving high net worth clients. Develop a first-class affluent and high net worth personal lines division within an agency and feel confident with the added value that knowledge and expertise provide for complex personal lines accounts.

Topics Include:

  • Client Stewardship
  • The Claims Process
  • Effective Insurance Practice—Serving the High Net Worth Client
  • Managing Your Book of Business: Commitment and Confidentiality
  • Mitigation and Managing the Claim Process
  • Development of an Affluent and High Net Worth Division
  • Admitted vs. Non Admitted (Standard vs. Surplus Lines)
  • E&S and International Coverage
  • Panel Discussion—Markets; Dealing with the Client

Understanding Coverage Differences

Affluent and high net worth clients have complex needs and may not be aware of the risks and exposures they face.  Learn to apply risk management tools and diagnostic skills to create a comprehensive risk management and insurance programs for these clients with sophisticated lifestyles.

This course is an analysis of primary personal lines policies available for insuring the complex lifestyle of the affluent and high net worth client. You will learn to explain and apply the differences in key coverage areas between standard policies and various policies designed specifically for these clients.

Topics Include:

  • Property Coverage Differences – Residential
  • Property Coverage Differences – Collections
  • Property Coverage Differences – Automobiles
  • Liability Coverage Differences – Primary Liability Residential
  • Liability Coverage Differences – Automobile
  • Liability Coverage Differences – Excess Liability Coverage
  • Special Event Coverage for the Affluent or High Net Worth Client

Winning the Business: The Art of Presentation

Communicate with your high-profile clients—learn the process of selling and delivering sharp proposals that high net worth clients expect.

This workshop-style, hands-on session helps you to understand both the broker side and the company side of serving these clients. Successful role play is a part of the course and is a great way to polish your skills and test your knowledge.

This course does not provide CE Credit.

Topics Include:

  • Preparing To Win The Business
  • The Client Buying Decision Process
  • The Process of Selling: The Diagnostic Appointment
  • Advanced Client Communication
  • A Practical Approach – Presentation and Referrals

Update Requirements

Fulfill an update requirement by taking 16 hours in supplementary courses each year.

No exams are required to earn update credit

Other update options are available via Risk & Insurance Education Alliance