Trusted Choice

Trusted Choice® is the national marketing brand created exclusively for Big "I" members to help consumers understand the value that an independent agent offers.
Trusted Choice® is included with your IIABAZ Membership!
IIABAZ Member agencies benefit from the following:
  • Licensed use of the logo and Pledge of Performance.
  • Exposure through national advertising and public relations campaigns.
  • Customizable advertising materials.
  • Inclusion on the online "Find an Agent" Locator at
  • Consumer articles for agency newsletters, websites, social media or mailing.
  • Customizable press release templates.
  • Syndicated content feed (RSS) for your website or blog.
  • Support from many industry partners.
  • Access to the Marketing Reimbursement Program.
How to Enroll:
You can access the resources listed above at:
Trusted Choice - Agency Resources.

Trusted Choice Website

C​​​​​onsumer site for information and Find an Agent.


​​​​​​​​​​​​​​​Trusted Choice Agents Resource
You must log in with your User ID and Password to access.  If you do not know your sign-in information, please contact Terri Edwards at or call 800-627-3356.

Trusted Choice on Facebook

Members are encouraged to co-brand their agencies with the Trusted Choice logos. Use it on your letterhead, businesscards, website, newsletters, etc. The more agencies that make use of the Trusted Choice logos, the stronger the brand will become.



There are several differnet versions of the Trusted Chocie logos; verticle, horitonal, with or without tag lines, and in different colors -all black, all blue, or blue and black.  The logos are available to download in jpg, eps, and web formats.  

Easy Steps to Download the Logos:

  1. Go to:
  2. Login with your sign-in credentials.  If you do not know your sign-in information contact Terri Edwards at
  3. Click on SHARE in the top blue bar.
  4. Click on File Cabinet.
  5. Click on Logo's File Folder.

 Please be sure to read the guidelines on the usage of the logos.  Logo Usage Guide

MRP Graphic.jpg

With its online quoting capabilities and bold, “Freedom” advertising campaign, the Trusted Choice® brand has gained a whole new level of recognition among consumers. There has never been a better time to co-brand your agency as Trusted Choice® with several options to help you offset your costs while doing so!

You can choose to apply for multiple reimbursement options. Certain rules and eligibility requirements apply, so be sure to review the Marketing Reimbursement program 2016 Marketing Reimbursement Program Guidelines.pdf first.


  1. Take stock of your inventory. Is it time to re-order anything? Marketing dollars can be used towards stationery, business cards, brochures, shirts, folders, a sign, pledge certificates, decals, insurance card holders, newsletters and give-a-ways.

  2. Evaluate your Web site or develop a new one. Do you have a Web site? Does your current Web site lack the Trusted Choice® logo or need a little upgrade? You can use Trusted Choice® dollars to give your Web presence a fresh new look and add the Trusted Choice® logo/pledge.

  3. Find a vendor. Any local vendor will produce printed materials or your website. Just be sure to forward your vendor of choice the logo signature guide.

  4. Fill in the blanks. Download the Marketing Reimbursement application and send the completed application along with a professional proof of your items to:
Trusted Choice®, attention MRP
127 S. Peyton St.
Alexandria, VA. 22314
Or email the information to





Freedom of Choice Advertising Materials:
Print, Direct Mail, Digital Banners, and Radio
Go to:

Login with your sign-in credentials.
     Don't know? Contact Terri Edwards.
Click on SHARE in the top blue bar. 
Click on File Cabinet.
Click on + sign by Advertising Files
Click on + sign by Freedom Campaign

Consumer Content:
Articles, Infographics, Video Testimonials, and Sindicated content feed (RSS) for newsletters, press releases, websites, Facebook, blogs, Twitter

Go to:
Login with your sign-in credentials.
   Don't know? Contact Terri Edwards.
Click on SHARE in the top blue bar.

Click on File Cabinet.
Click on + sign by Consumer Content


Infographic Samples:


Syndicated Content Feed (RSS):

For the link to the raw XML for the RSS feed in standard format contact Kevin Brandt at 800-221-7917 ext. 5414